Commercial Vehicle Graphics: Turning Your Fleet Into Moving Billboards

Every mile your commercial vehicles drive is a missed marketing opportunity — unless they're wrapped. Commercial vehicle graphics transform your fleet into moving billboards that generate thousands of impressions daily.

The Power of Vehicle Advertising

• 30,000-70,000 impressions per day per vehicle in urban areas
• 97% ad recall rate — the highest of any advertising medium
• $0.04 cost per thousand impressions — compared to $3.50+ for billboards
• Non-intrusive: People see your brand naturally during their daily routine

Graphics Options by Vehicle Type

Cargo Vans (Sprinter, Transit, ProMaster)

The most popular fleet vehicle for wrapping. Large, flat side panels provide excellent graphic real estate. Options range from full wraps to simple logo and contact information graphics.

Box Trucks (16-26 ft)

Massive flat panels on three sides — essentially driving billboards. Box trucks are ideal for bold, eye-catching designs with large text and vibrant imagery.

Pickup Trucks

Tailgate wraps, bed wraps, and door graphics turn work trucks into professional brand ambassadors. Partial wraps are cost-effective for small business fleets.

Trailers (53-ft, utility, enclosed)

The largest canvas available. Trailer side graphics are visible from hundreds of feet away on highways. Polymeric vinyl works well on flat trailer panels, offering excellent value.

Full Wrap vs. Partial Wrap vs. Spot Graphics

Consistency Across Your Fleet

Brand consistency is critical for fleet programs. At Printwise:

• We maintain strict color calibration across all print runs
• Your approved artwork is stored on file for accurate reorders
• We can print templates for multiple vehicle types from a single brand system

Getting Started

1. Audit your fleet — determine vehicle types, quantities, and coverage levels
2. Develop your brand wrap template (or request design services)
3. Choose your material from our vehicle wrap collection
4. Contact us for fleet pricing