How Much Does Vehicle Wrap Printing Cost? A Wrap Shop Pricing Guide

Article author: Efe Bilgin Article published at: Jun 8, 2026
How Much Does Vehicle Wrap Printing Cost? A Wrap Shop Pricing Guide

A full vehicle wrap print costs $1,281 to $2,762 at Printwise, depending on the size of the vehicle. That is the wholesale print cost — printed, laminated and shipped — before any installation labor. Wall graphics start at $3.19 per square foot and window film at $4.99.

Everything on this page is priced per square foot and published on the product pages. There is no quote form standing between you and a number, and no minimum order.

Price per square foot by material

Material Best for Price / sq ft
Mactac IMAGin Roodle 6 Mil Interior wall graphics and murals $3.19
80/20 Perforated Window Film Storefront and vehicle windows $4.99
Avery Dennison MPI 1105 Full vehicle and fleet wraps $5.25
Substance Ultracurve X1 High Tack Textured, riveted and deeply curved surfaces $5.99
3M Scotchlite IJ680CR Reflective Night visibility and safety markings $11.99

Lamination is already in that number for the wrap, wall, high-tack and reflective films: they are quoted printed and laminated, so you are not adding an overlaminate line on top. The one exception is 80/20 perforated window film, which ships printed and unlaminated. There is no separate setup or artwork fee on any material.

What a full vehicle wrap costs

Vehicle wraps are priced by the square footage of printed vinyl, so the vehicle decides the price. The areas below come from the same vehicle database our calculator uses, and the totals are that area at the Avery MPI 1105 rate of $5.25 per square foot.

Vehicle Vinyl area Print cost
Sedan 244 sq ft $1,281
Hatchback or compact 249 sq ft $1,307
Jeep or small SUV 260 sq ft $1,365
Pickup, crew cab short bed 321 sq ft $1,685
Cargo van, standard roof 350 sq ft $1,838
Cargo van, high roof short wheelbase 449 sq ft $2,357
Cargo van, high roof long wheelbase 526 sq ft $2,762

Two things move these numbers down. Leaving the roof unwrapped removes 25 to 60 square feet on most vehicles. A partial wrap — sides and rear only, no hood or roof — typically runs 40 to 60% of a full wrap. Both are common and both are priced the same way: area times the per-square-foot rate.

What wall and window jobs cost

You do not need to be wrapping a vehicle to order here. The same per-square-foot pricing applies to a single wall panel.

Job Area Print cost
4 ft × 8 ft wall panel 32 sq ft $102.08
8 ft × 10 ft feature wall 80 sq ft $255.20
3 ft × 6 ft storefront window 18 sq ft $89.82
Car side window set, perforated 40 sq ft $199.60

What is and is not included

Included in the per-square-foot price: printing, lamination, trimming, a hand color check before packing, and a free file review before anything goes on the press.

Not included: shipping, which is calculated at checkout by destination and order size, and installation. Printwise prints and ships; we do not install.

The published rate is the same whether you order one panel or forty. There is no minimum to clear and no price break to qualify for, which means a single door panel is a real order and a one-off sample job is not penalised.

If you are a wrap shop: building your client price

Your client-facing price needs to cover the wholesale print cost, your installation labor at your shop rate, design time if you are providing it, project management overhead on complex jobs, and your margin.

As a planning rule of thumb, the print cost lands around 20 to 40% of the total job price on a full vehicle wrap, with installation labor making up most of the remainder. Knowing the print cost exactly — which the table above gives you — lets you quote the rest of the job without guessing.

Common pricing mistakes

Quoting from memory. Print pricing moves with size and material. A quote built from a rough recollection either leaves money on the table or costs you margin on a job you have already committed to.

Leaving shipping out. Wholesale print shipping is a real cost, especially on large or expedited orders. Add it before you quote, not after.

Underpricing fleet work. Fleet jobs are heavier to project-manage — file organisation, multi-vehicle coordination, approvals across several rounds. Since the print rate is flat, the per-vehicle price you charge should reflect that coordination, not just the print cost multiplied by the fleet size.

Not pricing reprints. If a client changes their mind mid-project or supplies a file that needs revising, the reprint is a real cost. Define your revision policy in the client agreement before the job starts.

Get an exact number for your job

The tables above are accurate for standard sizes. For an exact figure on a specific year, make and model — panel by panel, with the roof included or excluded — use the vehicle wrap calculator. No account needed.

For wall, window or any custom size, the product page does the arithmetic: enter your square footage and the price updates. Prices on this page were verified against the live catalog in September 2026; the product pages are always the authority.

Article published at: Jun 8, 2026

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